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Reading: Google Doubles Down on Indian E-commerce, Invests $350M in Flipkart
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e-Commerce

Google Doubles Down on Indian E-commerce, Invests $350M in Flipkart

Nicole Kristine Jovero
Last updated: May 30, 2024 2:22 am
Nicole Kristine Jovero
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2 Min Read
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  • Google invests $350M in Flipkart, bolstering its Indian presence.
  • Flipkart valued at $36B, commanding 48% e-commerce market share.
  • Reliance Retail, valued at $100B, rapidly expanding e-commerce footprint.

Contents
The cloud gets crowdedReliance retail’s roaring ambitions

In a strategic move, Google has invested a staggering $350 million in Flipkart, India’s e-commerce juggernaut owned by Walmart.

This investment bolsters Google’s presence in the booming Indian market, complementing its cloud offerings for Flipkart.

The cloud gets crowded

As part of a nearly $1 billion funding round led by Walmart’s $600 million investment last year, Google’s substantial financial backing solidifies Flipkart’s valuation at an impressive $36 billion.

Commanding 48% of India’s e-commerce market, Flipkart caters to hundreds of millions of consumers across cities and towns.

Reliance retail’s roaring ambitions

However, the competition remains fierce. Reliance Retail, helmed by Asia’s richest man, Mukesh Ambani, is valued at a staggering $100 billion after a recent $2 billion investment.

This retail giant is rapidly expanding its e-commerce footprint, posing a formidable challenge to Flipkart and Amazon.

Analysts predict India’s e-commerce market will reach a remarkable $133 billion by next year, attracting challengers across various segments, including quick commerce, social commerce, and vertical commerce.

Category winners like Blinkit, Meesho, and Nykaa are expected to emerge as they scale up operations.

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