- Flipkart launches 10-minute delivery service in India.
- Quick commerce sector booms despite global skepticism.
- E-commerce giants battle for urban Indian customers.
Lightning-fast laptops, anyone?
Walmart-owned Flipkart, India’s e-commerce giant, has entered the quick commerce arena with its new service, Flipkart Minutes.
Launched in parts of Bengaluru, the platform promises to deliver a wide range of items, from groceries to smartphones, within 10 to 15 minutes.
Customers can enjoy free delivery on orders over Rs 100 ($1.20), marking Flipkart’s bold move into this rapidly growing market.
Convenience is king
India’s quick commerce sector is booming, defying global trends where similar models have faltered.
Companies like Blinkit, Zepto, and Swiggy Instamart have expanded beyond groceries, venturing into fashion and electronics – traditionally Flipkart’s and Amazon’s turf.
This shift has caught the attention of analysts and investors, with Goldman Sachs valuing Blinkit higher than its parent company’s food delivery operations.
Flipkart’s entry into quick commerce is seen as a strategic move to compete with Amazon’s stronghold on urban Indian customers.
Meanwhile, Amazon has shown little interest in the quick commerce space, focusing instead on same-day delivery for Prime members.
The e-commerce battlefield in India is heating up, with quick commerce platforms now offering many of Amazon’s bestselling items, potentially reshaping the competitive landscape.
