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e-Commerce

Amazon Races into India’s 15-Minute Delivery Battlefield

Rary Maharani
Last updated: December 17, 2024 1:02 am
Rary Maharani
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1 Min Read
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  • Amazon launches lightning-fast delivery service
  • Indian quick-commerce market booms
  • Tech giants battle for market dominance

Contents
Speed Demons of E-Commerce Enter the RingBillion-Dollar Battle for Rapid RetailStrategic Moves in a Massive Market

Speed Demons of E-Commerce Enter the Ring

Amazon has launched a quick-commerce pilot in Bengaluru, marking its entry into India’s ultra-fast delivery market.

The tech giant aims to deliver groceries and essential items within 15 minutes, joining a competitive landscape dominated by players like BlinkIt, Swiggy, and Zepto

Billion-Dollar Battle for Rapid Retail

The quick-commerce sector in India is currently generating over $6 billion annually, attracting significant attention from major retailers. Investment firm CLSA projects the market could expand sixfold by 2027, reaching a potential $27 billion addressable market, representing a substantial growth opportunity for e-commerce players.

Strategic Moves in a Massive Market

Amazon’s country manager Samir Kumar emphasized the company’s commitment to offering the “largest selection at fastest speeds” in India. This pilot represents a critical strategy to penetrate a market where e-commerce currently comprises less than 15% of the $1.1 trillion retail landscape, signaling Amazon’s ambitious expansion plans.

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