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e-Commerce

Amazon and Flipkart: Caught Red-Handed in India’s E-commerce Game?

Rary Maharani
Last updated: September 13, 2024 10:04 am
Rary Maharani
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  • CCI finds Amazon and Flipkart violated competition laws in India
  • Favored sellers received preferential treatment on their platforms
  • Quick-commerce firms pose a growing threat to their market dominance

Contents
Regulatory red flagPreferred perksQuick commerce crunch

Regulatory red flag

India’s Competition Commission (CCI) has found Amazon and Walmart-owned Flipkart guilty of violating local competition laws.

The e-commerce giants allegedly rigged their systems to favor certain sellers, disadvantaging others.

Preferred perks

The investigation revealed that favored sellers enjoyed prime real estate in search results and received services at bargain prices.

This practice reportedly had a “catastrophic impact” on fair market competition, especially in the mobile phone sector.

Quick commerce crunch

Despite their dominance, Amazon and Flipkart face a new challenge from quick-commerce firms.

BlinkIt, Zepto, and others are rapidly eating into their market share, aiming for an annual GMV exceeding $6 billion.

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