Over 1 million merchants invest in promotions as bargain-hungry shoppers gear up for the massive 19-day Singles’ Day super sale.
Unveiling Alibaba’s Record-Breaking 11.11 Sale
Get ready to shop til you drop, bargain hunters – Alibaba’s massive 11.11 sale is kicking off with a record number of brands jumping on the deals bandwagon!
Over 1 million merchants are slashing prices on everything from down jackets to magical manuka honey for the 19-day mega sale running from October 24 to November 11. Cha-ching! 💰
Alibaba says investment in short video ads for 11.11 has quadrupled as sellers get creative to hype their hot deals. Makes sense with over 80 million discounted products up for grabs this year! 😱
Creative Marketing Frenzy: Short Video Ads Quadruple for 11.11
11.11 falls during global money worries this time, so consumers are chasing thriftier finds.
But Alibaba’s still expecting around 1 billion shopaholics to take part.
They’re serving up coupons and discounts left and right – up to 17% off purchases over 300 yuan on Tmall and 15% off over 200 yuan on Taobao! No wonder merchants are jumping aboard the 11.11 hype train in record numbers.
Global Expansion: 11.11 Goes Beyond Borders
And Alibaba’s not stopping at China.
11.11 festivities have spread globally with sales popping up overseas too. Who needs Black Friday when you have 11.11?
Evexury brands like French fashion house Courrèges are joining the Singles Day craze, with 42% of new Tmall stores being Chinese manufacturers selling direct-to-consumer.
Nice!
So get those shopping lists and credit cards ready, folks. 11.11 is about to be a wild ride! Happy bargain hunting! 🛍
