- WhatsApp targets Middle America.
- New TV ads feature “Modern Family” cast.
- US growth exceeds 10% year-over-year.
Meta’s messaging giant targets new demographics
In a strategic move to expand its user base, WhatsApp has launched a series of television advertisements featuring the cast of “Modern Family.”
These commercials, airing on platforms like Hulu, showcase WhatsApp’s cross-platform messaging capabilities, highlighting its ability to bridge the gap between iPhone and Android users.
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Goodbye, blue bubbles
The ads represent a shift from WhatsApp’s previous focus on privacy features. Instead, they emphasize the app’s basic functionality and ease of use.
This approach, coupled with the choice of a widely popular sitcom cast, signals WhatsApp’s intention to appeal to a broader, potentially older demographic in middle America.
Carl Woog, WhatsApp’s communications lead, confirmed the company’s focus on expanding its presence in the US market, particularly among users over 35.
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He revealed that WhatsApp’s year-over-year growth rate in the US currently exceeds 10%, indicating promising traction in this new strategy.