By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechziTechziTechzi
  • Home
  • Community
    • Our Review
    • Join Our Slack community
    • Referral: Richieee
    • Referral: 6 for 6
  • Publications
    • Special Report: SE Asian Startup Funding
    • Top 30 Most Funded Southeast Asia Startups
  • Agencies
  • About
    • About us
    • Contact
Search
© 2023 Techzi . All Rights Reserved.
Reading: Starbucks Discontinues Odyssey NFT Program, Refocuses on Future Initiatives
Share
Font ResizerAa
TechziTechzi
Font ResizerAa
Search
  • Home
  • Community
    • Our Review
    • Join Our Slack community
    • Referral: Richieee
    • Referral: 6 for 6
  • Publications
    • Special Report: SE Asian Startup Funding
    • Top 30 Most Funded Southeast Asia Startups
  • Agencies
  • About
    • About us
    • Contact
Have an existing account? Sign In
Follow US
© 2023 Techzi . All Rights Reserved.
Crypto & Web3Culture

Starbucks Discontinues Odyssey NFT Program, Refocuses on Future Initiatives

Nicole Kristine Jovero
Last updated: March 21, 2024 3:19 am
Nicole Kristine Jovero
Share
2 Min Read
SHARE
  • Starbucks discontinues its Odyssey NFT loyalty program, which was previously in beta.
  • The program aimed to enhance customer experiences by combining rewards with NFTs.
  • Starbucks seeks to reevaluate its web3 strategy and focus on new initiatives.

Contents
Starbucks halts beta NFT loyalty programExploring new avenues

Starbucks has announced the discontinuation of its Starbucks Odyssey NFT program, which was previously in beta.

According to an FAQ page, the company is “preparing for what comes next as we continue to evolve the program.”

Starbucks halts beta NFT loyalty program

The Starbucks Odyssey program, led by Steve Kaczynski, combined the company’s Starbucks Reward loyalty program with NFTs to enhance customer experiences.

Kaczynski, the co-author of “The Everything Token,” had previously shared his insights on the potential for community-based brand building through web3 technologies in an interview with TechCrunch’s Chain Reaction podcast.

Exploring new avenues

While the NFT space has seen a significant decline from its all-time highs, Kaczynski believed that brands and loyalty programs could still find value in reaching fans through innovative approaches.

He highlighted the ability of “brand anchors,” such as reward programs, to provide gated experiences and foster community engagement.

Starbucks’ decision to discontinue the Odyssey program comes as the company seeks to reevaluate its web3 strategy and focus on new initiatives that align with its evolving priorities.

The program’s future remains uncertain, as Kaczynski’s position at the company is currently unclear.

TAGGED:div5

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook X Copy Link Print
Share
Previous Article xAI Open Sources Grok AI Model Base, Advancing AI Collaboration
Next Article Alibaba’s Freshippo Undergoes Leadership Transition Amid IPO Shelving

Subscribe to our newsletter to get our newest articles instantly

Please enable JavaScript in your browser to complete this form.
=

Stay Connected

XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow

Latest News

Techzi is Pausing
Media December 24, 2024
Twitch Pioneer Emmett Shear Launches Mysterious AI Venture
AI December 24, 2024
OpenAI CEO Labels Musk a ‘Bully’ in Latest Tech Titan Clash
AI December 24, 2024
AI Revolution Could Spark Live Entertainment Boom
Culture December 24, 2024

You Might also Like

VC

Jesse Pujji Shares an Unconventional Journey of Healthcare Tech Visionary

February 12, 2024
AIDeep Tech

Zuckerberg Throws Shade at ‘God-Like’ AI Ambitions

July 3, 2024
AgTech

Khazanah backed out as anchor investor in eFishery’s series D round: sources

February 12, 2024
Proptech

Gropyus: The Future of Sustainable Construction?

August 30, 2024
Social Media

Zuckerberg’s Low-Key Election Strategy Pays Off After Trump Victory

November 12, 2024
Mobility

WeRide Shifts Gears: Chinese AV Giant Eyes U.S. Stock Market

August 20, 2024
Proptech

KKR, TPG Explore Potential PropertyGuru Takeover

May 27, 2024
Gaming

VNG Shakes Up Leadership: Kelly Wong Steps in as Acting CEO

September 10, 2024
HardwareStartups

Swap Energy Secures $22 Million in Funding to Power Indonesia’s Electric Vehicle Growth

February 12, 2024
Mobility

Musk in Beijing: Tesla Gears Up for China’s Self-Driving Race

May 2, 2024
FAANGSocial Media

YouTube Cuts 100 Roles Amid Ongoing Google Layoffs

February 12, 2024
Health-Tech

Allozymes Secures $15M for European Conquest and Biotech Breakthroughs

May 20, 2024

Techzi

SE Asian tech news: Free & Comprehensive. Read more

Quick Links

  • Logistics
  • Marketplace
  • Mobility
  • Startups
  • VC
  • Food tech
  • Gaming
  • Health-Tech
  • Media
  • Social Media
  • SaaS
  • Travel

Quick Links

  • AI
  • Edutech
  • Climate
  • Creators
  • Crypto & Web3
  • Culture
  • Deep Tech
  • e-Commerce
  • FAANG
  • Fashion
  • Fintech

Techzi Tech Newsletter

FREE and Curated by Tech Insiders

Legal

Privacy Policy

Terms & conditions

TechziTechzi
Follow US
© 2024 Techzi . All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?