- Indonesian startups are revolutionizing the coffee industry with affordable brews.
- They target rural consumers through innovative cart and app-based models.
- Investors see immense potential in these unsaturated markets.
Budget-friendly beans
Indonesia’s coffee scene is experiencing a seismic shift, homegrown startups like Kenangan Brands, Jago Coffee, and Sejuta Jiwa are shaking things up.
These innovative companies are introducing affordable coffee options, targeting consumers in rural areas and Tier 3 cities.
Jago Coffee and Sejuta Jiwa have taken a unique approach to their operations. Jago Coffee’s traveling carts offer drinks starting at just US$0.49 per cup, they’ve also developed an app for online orders.
Similarly, Sejuta Jiwa sells its beverages via carts, setting their base price at US$0.49. These companies operate on a partnership model, allowing partners to manage coffee carts or stalls on a profit-sharing basis.
A latte potential
Investors are taking notice of these affordable coffee chains, recognizing their potential for growth.
Melina Anlin, vice president of investment at AC Ventures, believes the target market for these businesses is not yet saturated, unlike the highly competitive premium coffee chain market.
The coffee cart or bike model is particularly attractive to investors, as it can turn a profit twice as fast as brick-and-mortar stores.
To read the original article: https://www.techinasia.com/indonesias-coffee-boom-enters-new-phase-with-affordable-brews
