Toki’s introduction of social commerce in the Philippines.
Manila, Philippines – Toki, a new social commerce platform for buying and selling collectibles, has launched in the Philippines.
The startup is initially focused on four categories – sneakers, Lego, NBA cards, and Funko Pops.
Toki has raised backing from Foxmont Capital Partners, Kaya Founders, and angel investors, including Globe Telecom CEO Ernest Cu.
The Philippine collectible market is worth $5 billion
According to a Toki and GMO Research study, the Philippine collectibles market is worth $5 billion. The platform offers live auctions in addition to standard e-commerce.
Toki aims to differentiate itself through a dedicated focus on collectibles. All products are vetted for authenticity. Sellers must pass Toki’s selection system before listing items.
Trusted collectables ecosystem and Toki’s regional expansion
The company has partnered with GCash for payments and NinjaVan for fulfillment, enabling a seamless end-to-end experience.
With the rise of collecting culture globally, Toki is tapping into a fast-growing niche. The Philippines launch represents the first step in Toki’s regional expansion plans as it builds a trusted collectibles ecosystem.
