- Mandai Wildlife Group revolutionizes conservation marketing.
- Animated zoo characters boost engagement and education.
- Animation proves powerful in environmental awareness campaigns.
Pixels for penguins
Mandai Wildlife Group, Singapore’s zoo management organization, has found a new ally in its conservation efforts: animation.
Partnering with SuperPixel Animation Studio, Mandai created engaging 3D animated videos featuring zoo animals like Khansa the orangutan and Arlo the king penguin.
These digital characters serve a dual purpose – attracting visitors and educating the public about critical environmental issues.
From doodles to dollars
The Ranger Buddies program, a key initiative by Mandai, utilizes these animated ambassadors to connect with younger audiences.
By transforming complex environmental concepts into relatable stories, Mandai has significantly boosted its online engagement and increased zoo visitation.
This strategic use of animation demonstrates its power not just in entertainment, but in education and marketing.
Animated impact
SuperPixel’s Director, Kelvin Wira, praised Mandai’s innovative approach, highlighting how animation can effectively convey important messages about environmental stewardship.
The success of these campaigns showcases animation’s evolution from mere entertainment to a potent tool for raising awareness and inspiring action in wildlife conservation and environmental preservation.
