- Web3 startup Imaginary Ones has raised funding to expand from NFTs into gaming, content, and merchandise.
- The company pivoted as the NFT market declined in 2023.
- Imaginary plans immersive Web3 games, NFTs, and merch.
Singapore-based Web3 entertainment startup Imaginary Ones has raised fresh funding to expand from NFTs into gaming, content, and merchandise.
The round was led by Dubai crypto firm Cypher Capital and included major gaming investor Animoca Brands.
Pivoting with purpose
Founded in 2022, Imaginary Ones found success selling 3D “bubble character” NFTs last year. But as the NFT market declined in 2023, the company pivoted to building out a broader Web3 ecosystem.
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What’s next for Imaginary Ones?
Imaginary recently launched Web3 games Bubble Rider and Bubble Rangers in collaboration with fashion brand Hugo Boss. The games have already garnered 6 million plays. The company also plans to rollout Bubble Coin for its metaverse.
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With leading crypto and gaming backers on board, Imaginary Ones is well-positioned to execute its vision of an immersive Web3 entertainment world spanning gaming, NFTs, and merchandise.
To read the original article in its entirety: https://www.techinasia.com/animoca-brands-invests-sgbased-web3-entertainment-startup
