- Vietnam blockchain privacy startup BlokID raises $1.25M seed round.
- Funding to accelerate product for digital advertising industry.
- Blockchain solutions address growing data privacy concerns.
Ascend Vietnam Ventures and AppWorks have co-led a $1.25 million seed funding round in BlokID, a Vietnam-based blockchain startup focused on privacy protection solutions.
The investment comes as digital privacy continues to be a growing concern for both consumers and businesses worldwide.
What is BlokID?
Founded in July 2023, BlokID aims to leverage blockchain technology to give users more control over their personal data and digital identities.
Specifically, the company is developing authentication and verification solutions targeted at the digital advertising industry in an effort to prevent data breaches.
BlokID’s go-to-market strategy
The funding will allow BlokID to accelerate product development and expand its go-to-market strategy with plans to launch services by Q2 2024 officially.
According to founder Michael Hahn, formerly of Oracle and Valassis, there is strong demand from brands and agencies looking to secure customer data better.
BlokID’s blockchain-powered approach could provide a timely solution for businesses struggling to protect user data while delivering personalized digital experiences.
The company’s ability to notify clients of unauthorized third-party access attempts could be a key differentiator as the digital landscape grows increasingly complex.
