- VidCon 2024 spotlights new creator stars.
- Minecraft streamers dominate the event.
- Tech giants compete for attention amid industry shifts.
Who’s who in the zoo?
VidCon 2024 unveiled a new generation of internet celebrities, leaving some attendees scratching their heads.
Minecraft streamers like Aphmau (Jessica Bravura) stole the show, proving the 15-year-old game’s enduring popularity.
Gaming group Krew and TikToker Tara Yummy also drew massive crowds, signaling a potential changing of the guard in the creator ecosystem.
Tech giants play musical chairs
YouTube flexed its muscles, promoting gaming, shopping features, and its Partner Program. TikTok pushed long-form vertical video and e-commerce capabilities.
Instagram hyped its AI tools for creators. Notably absent were Amazon, Discord, Twitch, and several previously buzzy creator-economy startups, marking a shift in the industry landscape.
Money talks, creators walk
The event wasn’t all fun and games. VidCon hosted its first Industry Leadership Summit, bringing together creators, executives, and VCs to discuss the future of the creator economy.
Meanwhile, some big names like MrBeast and UTA’s top creators opted for Cannes Lions instead, highlighting the growing competition among creator-focused events.
