Victor is Chief of Staff at Docquity and a frequent writer on Linkedin.
Guest Author: Victor Kyosev
Many people reach out asking for tips on starting their content creation journey on LinkedIn. Here you go my learnings of becoming a “Top Voice” after consistently posting for 365 days:
1. You must enjoy creating content; otherwise, you’ll grow to despise the process, and it will reflect in the quality of your work.
2. To come up with great content, you must be an avid reader. You need to develop a “taste” for good content. The only way to do that is by consuming a lot of good content on any medium you are comfortable with (X, YouTube, books, TikTok, etc.).
3. The beauty of social media is that your feedback loop is very short, meaning that within an hour or so, you get feedback on what you have written through interactions on your post. So, the best way to learn is by actually doing, not overthinking it. Sometimes, seemingly spontaneous posts yield the best results.
4. Inspiration is perishable. Act on it when you feel excited; as time passes, your excitement fades, so strike while the iron is hot.
5. Do not try to resonate with everyone. You are the niche. You build an authentic brand by operating at the intersection of your interests. Think of Joe Rogan, who built his persona around UFC, comedy, and fitness. He has escaped competition through authenticity. What is your niche?
6. You get better at writing by writing more. There’s no substitute for practice.
7. It’s okay to copy the styles of your content heroes until you figure out your own voice. No one will notice. No one cares.
8. Repurpose content every 6 to 12 months. In that period, you have grown and learned a lot; you look at old content with fresh eyes. Polish old content and push it out again. See number #7.
9. Experiment a fair bit with your writing style and type of content (video, audio, written) until you find a content market fit.
10. Do not build your brand by tearing down someone else. Zero-sum games lead to zero-sum outcomes. Be the kind of person who supports everyone around you. Your brand and the relationships you build will be more sustainable. Ignore or block haters. Life is too short for idiots.
11. There is always someone who finds your content cringe. That’s natural, as some people have different experiences or feel they are way ahead of you. Do not let that hold you back from finding your niche.
Building your brand online builds social capital at scale. If you come from nothing, that’s the best way to attract luck in the form of talent, capital, and like-minded people.
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Sharing some tactical advice in the comments because I ran out of space…
