- Spotify introduces revenue sharing to attract video podcasters
- Premium subscribers get ad-free video podcasts
- YouTube’s podcast dominance faces fresh competition from Spotify’s creator-focused strategy
Show Me The Money!
Spotify announced a groundbreaking revenue-sharing initiative starting January 2025, offering video podcast creators a slice of subscription earnings plus ad revenue.
The program launches in the US, Canada, UK, and Australia, requiring creators to achieve 10,000 streamed hours from 2,000 unique users monthly.
No More Ad Interruptions
Premium subscribers can rejoice – Spotify will remove inserted ads from video podcasts, though creators can still include their own host-read promotions.
This move signals Spotify’s commitment to enhancing user experience through uninterrupted viewing.
Battle for Podcast Supremacy
The streaming giant’s strategic play targets YouTube’s dominant position in podcast consumption. Recent data shows YouTube leading the market at 31% of weekly podcast listeners, followed by Spotify at 21%.
The company simultaneously unveiled “Spotify for Creators,” introducing enhanced analytics tools plus vertical short-form video capabilities.
