Scott is the founder of Influencer Capital and CELEB. He is a thought leader on the creator economy and celebrity business space. Influencer Capital is an organization that structures equity deals between startups and creators/celebrities.
Guest Author: Scott Van den Berg
Arnold Schwarzenegger reportedly makes $5M a year from his newsletter.
Arnold Schwarzenegger already has established himself as a successful actor, businessman, filmmaker, politician, and professional bodybuilder.
But at the beginning of 2023, he added content creator to that list.
Schwarzenegger launched Arnold’s Pump Club, a free daily newsletter to terminate (pun intended) all the noise and negativity in health and fitness.
The newsletters consist of workouts for all experience levels. As well as workouts if you have only 10 minutes.
Hundreds of thousands of people are already subscribed.
And although it is free for the consumer, the Terminator is still making big bucks from sponsorships.
It was reported that it brought in around $5M in its first year.
Additionally, it helps him to promote his own companies such as his app.
Besides a newsletter, he also has a podcast in which he shares daily fitness tips & workouts.
It’s not often that a celebrity the size of Schwarzenegger decides to launch a newsletter.
That’s why I am quite excited about this move.
And his revenue numbers are already showcasing early success.
What other celebrities can launch interesting newsletters?
– Selena Gomez on mental health?
– Tom Brady on sports?
– Eminem on music?
– Mr.Beast on the creator economy?
https://arnoldspumpclub.com/blogs/newsletter
