Scott is the founder of Influencer Capital and CELEB. He is a thought leader on the creator economy and celebrity business space. Influencer Capital is an organization that structures equity deals between startups and creators/celebrities.
Guest Author: Scott Van den Berg
The Sidemen sold 100k boxes of its new cereal brand within the first two weeks in business!
The popular YouTube group launched the cereal brand Best Breakfasts in partnership with Mornflake, a top cereal maker that has been in business for 350 years.
The brand has been received extremely well. Right now it is only available in Tesco supermarkets, but can you imagine how many boxes they would sell if it was available nationwide in the UK & US?
The new cereal brand is not the first company the Sidemen launched. The Sideman already launched:
🍗 Fast food restaurant Sides
🍸 Vodka brand XIX Vodka
🎉 Party Game ‘Hit Send’
With the launch of Best Breakfast, the Sidemen is expanding its impressive business imperium even further.
And the individual members of The Sidemen are also not sitting still:
🥤KSI co-founded the hydration company PRIME
🕶️ Vikstar launched the premium eyewear brand Circulr
💰 Two members are raising a $20M VC fund
They are perfect examples of creators who are using their influence to build companies on top of it.
Congrats to Jordan Schwarzenberger and the team!
