Paddy Tells Us about ‘’What books should I read to get better at YouTube?’’

‘’What books should I read to get better at YouTube?’’

The channels I work with do close to 10 billion views per year… and I get this question all the time.

Here are 5 books I recommend to YouTubers + a key lesson from each.

1. Story Genius- Lisa Cron

Key YouTube insight: The brain craves causality in storytelling

Causality = the cause and effect relationship between the different things that happen in your videos.

Don’t have random disconnected events in your timeline. Really try to view your videos story as domino pieces falling into each other to reveal the full picture.

2. Steve Jobs Biography – Walter Isaacson

Key YouTube insight: Simple storytelling & editing is great storytelling & editing

No one champions ‘’simplicity is key’’ more than the entrepreneur.

The best videos on YouTube are often amazingly simple and easy to follow.

Strip back complexity.

3. Zero to one – Peter Thiel

Key YouTube insight: Create a ‘you’ monopoly on YouTube.

Think outside the box of what you as a creator can do that will put you in a market of one. Lean heavily into your own unique perspectives and experience, don’t just imitate what’s working.

Casey Neistat, MrBeast, Ryan Trahan, Michelle Khare all created their own content monopoly.

4. The Adweek Handbook – Joseph Sugarman

Key YouTube insight: Title writing = Copywriting So many of the tactics shared in this book are relevant to YouTube title writing: Urgency, negativity bias, authority bias etc.

I used to be a copywriter and this book is the best of the best.

5. The E-myth revisited – Michael Gerber 

Key YouTube insight: Build a company, not just a channel YouTubers are usually pretty great visionaries and pretty poor managers.

Changing the perspective from your channel being ”you” to being a ”business” and building systems to help you hire and delegate is a massive unlock.

Check out the original tweet here