Have you thought about outsourcing video content creation for your business?

Some friends of mine have been surprised and asked me… “Ken… why are you creating videos? Isn’t that like totally different from your background as a tech person?”

And I laugh.

Then I often crack a joke like… “Watching MrBeast with my kid inspired me” lol

But then I give my more serious answer.

Let me first explain how I got interested in video creation

A couple years ago I was working on traction for my startup, Therapada, a mental health play, when I went deep for awhile on Tiktok. We had a hypothesis that this would be a low cost way of reaching our target customer.

And I had a friend who didn’t mind filming himself to provide the raw footage. At first it performed quite well. We were doing 1.5k views per video or more consistently, and without much thought or effort.

We even got a few leads from it. And so we went deeper, but then realized that our target audience had too little overlap with the 95% Thai audience that our Tiktoks were hitting.

So then we went for Youtube. Both long form and shorts.

I was experimenting with a variety of formats that ranged from using stock footage-based videos that my Upwork freelance army created, some AI-powered videos and then also some interview-styled videos using the Riverside.fm platform.

But all in all I found Youtube to be much more difficult at that time than Tiktok.

So we paused our efforts. But I’d learned some important lessons.

One of the key lessons I had learned was how quickly and efficiently I could get a process to work that would spit out lots of low cost content.

My first video ‘client’

With my client I really went deep on creating an “Upwork army” and a Clickup-powered process that really hummed.

At one point I was publishing about 5 videos per day (1 long / 4 shorts) using about 15 different creators from Upwork.

And I was publishing to Youtube as well as about 10 different “satellite” Tiktok accounts that we’d set up in various countries. The idea was to syndicate our content to maximum reach.

And we learned a lot. Both about what works and what doesn’t work.

Now I’ve done this for a couple of other clients and really have the process down to something that I think scales quite well.

Why do I think its important for most companies to have a solid video strategy

The reason I first started pumping out videos with Therapada was simple. We’d tried paid ads on Google Adword and several other places and the economics just didn’t work for us.

With ads the minute you’ve spent the budget there isn’t really any residual benefit of the ad you ran. Which is not the case with videos.

You can produce a Youtube video now and continue to get views for many years. Just ask MrBeast. As he’s got videos that are 5+ years old that are still pumping out many millions of views each month.

This is the “compounding” effect that I refer to.

Plus video gives ‘personality’ to brands and humanizes them. As well as allow you to explain your product, build community, and many other benefits.

What does End Game Agency offer?

Basically our service is to integrate videos into part of your strategy and have the content evolve as your strategy evolves.

With most agencies there is a bit of a Chinese wall between you and them. You give them a brief and they run off and make what you asked them to.

Whereas we will join your weekly management team meetings, talk regularly with your marketing team, and utilize the learnings from those meetings to make better videos.

We produce both shorts and longform video and can handle the publishing process to Youtube, Tiktok, as well as other channels.

In terms of the number of videos to produce… this is up to you. We generally think that pushing out at least 20 shorts and 4 longform videos per month is a good place to start.

How much does this cost?

There are two cost buckets in the way we work.

Bucket 1: Upwork Creators

We use Upwork freelancers who are mainly video editors and creators.

To pay for them we ask that you set up an Upwork account and add us as a team member. Then we will hire and manage all the folks through the Upwork platform ourselves.

You simply tell us how much you want to set as a monthly Upwork budget (eg. $2000) and we work around that.

Bucket 2: Retainer for setting up and maintaining the process

We also charge a retainer that is negotiated based on a number of factors like how many videos you’d like, how involved do you want us to be in your own internal meetings, etc.

Generally this retainer is from $2k – 5k per month.

Interested to know more? Just click the “Talk to us” button on www.endgameken.com