Scott is the founder of Influencer Capital and CELEB. He is a thought leader on the creator economy and celebrity business space. Influencer Capital is an organization that structures equity deals between startups and creators/celebrities.
Guest Author: Scott Van den Berg
Actor Sasha Pieterse Sheaffer has launched Hippie Water, a cannabis-infused beverage company.
Hippie Water is a cannabis-infused beverage company redefining the social experience for Millennials & Gen Z.
Their vision is to be the world’s leading social beverage company and an advocate for the responsible use of cannabis.
Cannabis-infused beverages offer an upbeat way to enjoy a social buzz, reducing or completely avoiding alcohol consumption.
This aligns with a health-conscious lifestyle and sidesteps the undesirable aftereffects of a hangover.
Whether you’re seeking self-relaxation or looking to be the life of the party, cannabis beverages provide the flexibility to choose your desired level of intensity and intention.
The company was co-founded by actor Sasha Pieterse, known for her role as Addison in Pretty Little Liars, and food scientist Taylor Eileen Sewell.
According to Pieterse, Hippie Water was born out of a personal need—a desire for a cannabis consumption method that aligns with their lifestyle.
The team sought an alternative to smoking or consuming high-carb edibles with inconsistent THC levels.
Not many celebrities dare to attach their name to a cannabis product, but it fits Pieterse as she is a consumer herself.
Additionally, she has a podcast in which she tackles taboo topics such as women’s health and mental wellness to break down gender stereotypes and challenge societal expectations.
Which enables her to talk about another taboo topic, cannabis, authentically.
Congrats to the team, Sasha, Taylor, Hudson Sheaffer, and Alex Sewell.
