Anthony is author of the "The Hyperfocused Entrepreneur". He also has a Youtube channel with 15k+ subscribers, built and exited two 7-figure companies, and manages a $80M real estate portfolio.
Guest Author: Anthony Vicino
I discovered this profound business framework in the most unlikely of places…
It’s called:
The Problem isn’t the Problem.
Here’s how I stumbled upon it and then used it to build multiple 8-figure businesses:
So, you may not know, but I spent the better part of a decade sleeping in the dirt beneath the most beautiful cliffs in the world.
I was, as Lionel Terray put it, a Conquistador of the Useless.
Now, rock climbing is a peculiar sort of activity.
In this day and age, the only reason to climb a mountain is for no other reason than the fact that it’s there.
A question to be answered.
A challenge to be accepted.
A battle to be waged against a foe that cannot actually be defeated, but who in the process of fighting… will uncover and reveal your truest self.
The reason we fight is not to win, but to discover.
To discover who we are…
To discover what we’re capable of…
To discover our place in the world.
Perspective is a super-power.
But here’s an interesting truth:
I saw more of the world when I was on the side of a cliff with my face pressed inches from the wall, fingers clinging to nothing, and the entirety of my focus distilled to the singular point directly in front of me than I ever did standing at the peak.
The lesson here, if there is one, is this:
There is nothing waiting for you at the peak.
Everything worht finding is found on the way up.
Which leads us to this incredible mental model I call:
The Problem is not the Problem.
In climbing we have a special name for the routes we climb on boulders.
They’re called: Problems.
I’ve always loved this term.
It’s a subtle acknowledgement that we’re there to solve something.
But what that something is… isn’t always so clear.
And the reason it’s not so clear is this:
The rock isn’t actually the problem. YOU are.
The rock is just rock.
It’s pure objectivity.
It is what it is.
The question we as rock climbers must answer is:
How are WE going to adapt to the challenge presented by that slab of granite?
And because each of us are unique little snowflakes… this means we all have to answer this question for ourselves.
It’s no different in the game of business…
See, there are no Business Problems.
There are simply YOU Problems.
And what I mean by this is this:
Every problem in your business can be traced back to a weakness or deficiency in your skills, activities, or beliefs.
YOU are the problem.
Solve that and everything will fall into place.
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