Media

Streaming Executives Predict a Return to TV’s Roots

Streaming execs foresee a return to TV's ad-supported roots for profitability. Mass-appeal content will dominate, but groundbreaking shows remain vital.…

Rary Maharani Rary Maharani

YouTube Reigns Supreme in the Streaming Wars

YouTube dominates "must-have" entertainment services, dethroning Netflix. Despite lower subscriptions, deemed essential signals retention advantage. Shift highlights YouTube's diverse content…

Nicole Kristine Jovero Nicole Kristine Jovero

How Substack’s Chat is Helping Creators Build Thriving Communities

Substack's chat boosting creator-fan connections, paid subscriptions. MacNaughton's DrawTogether newsletter saw subscriber surge through community building. Exclusive features like chats…

Nicole Kristine Jovero Nicole Kristine Jovero