- X outlined an ambitious 2024 roadmap to become an “everything app,” per CEO Musk.
- Plans include P2P payments, upgraded AI for personalized recommendations, and attracting small advertisers.
- However, it’s unclear if Musk’s optimistic timing will match the reality of this sweeping expansion.
X unveils ambitious 2024 roadmap
X outlined an ambitious product roadmap for 2024 this week, aiming to evolve its platform into an “everything app” per CEO Elon Musk’s vision.
The plans include launching peer-to-peer payments, boosting AI capabilities, and attracting small advertisers.
X expects to introduce direct user-to-user payments this year, pending regulatory approvals. The feature would allow sending money within X and extracting funds to bank accounts. Musk proposed additional financial services like high-yield accounts to incentivize holding cash on X.
X sets the stage for the commerce revolution
The announcement follows X securing payment licenses in over a dozen states recently. The company is touting payments as the key to unlocking commerce opportunities on X, like content tipping and shopping.
X plans major AI upgrades in 2024 to personalize search, advertising, and recommendations. This will build on existing initiatives like the feisty Grok chatbot and “See Similar Posts” content discovery.
Meanwhile, xAI – Musk’s AI firm – is developing a “See Dissimilar Posts” feature to encourage perspective diversity.
A focus on creators
The roadmap outlines a pivotal year in X’s quest for sustainability beyond relying largely on big brand ads. Leveraging payments and AI to boost engagement offers a path to diversify revenue via creator monetization and platform commerce.
However, it remains unclear whether Musk’s characteristic optimism on timing will match the reality of rolling out such a sweeping product expansion.
