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AI

Thailand’s Retail Giant Unleashes AI-Powered Shopping Revolution

Rary Maharani
Last updated: December 6, 2024 1:12 am
Rary Maharani
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1 Min Read
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  • Google Cloud collaborates with Central Food Retail
  • AI shopping assistant launches
  • Transforming grocery experiences nationwide

Contents
Smart Carts, Smarter ChoicesBehind the Digital CurtainThe Future of Retail Technology

Smart Carts, Smarter Choices

Central Food Retail Company Limited has teamed up with Google Cloud to introduce Tops Chef Bot, an innovative AI shopping assistant designed to transform the grocery shopping experience.

Launching first at Tops Food Hall in Central Chidlom, this groundbreaking technology integrates Google Cloud’s advanced data analytics and generative AI capabilities to create a personalized, seamless shopping journey.

Behind the Digital Curtain

The intelligent assistant leverages Vertex AI and BigQuery platforms, connecting powerful AI models like Gemini 1.5 Flash to diverse data sources including inventory, product catalogs, recipes, and customer insights. By optimizing operational efficiency and implementing a cross-selling strategy, Tops Chef Bot recommends complementary products, reducing manual stock checks and enhancing customer engagement.

The Future of Retail Technology

Central Retail Digital’s mission to drive digital transformation has culminated in this cutting-edge solution. Stephane Coum, CEO of Central Food Retail Group, emphasized their commitment to integrating digital technology and AI to refine operations and elevate customer experiences. The company plans to expand the service across all Tops branches, marking a significant milestone in Thailand’s retail innovation landscape.

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