- Spotify tests AI playlist creator.
- Users enter text prompts like genres or moods.
- AI then generates a custom tracklist to match descriptions
Spotify has confirmed it is testing a new AI playlist feature that creates playlists based on user text prompts. The capability comes as Spotify aggressively pursues AI across its services.
The AI Playlist Feature
First spotted in October and then shown recently on TikTok, the experimental feature allows entering genre ideas, activities, moods, and more into a chatbot-style box. Spotify’s AI then generates a custom playlist fitting the description.
Possible prompts include “get pumped up with fun, upbeat songs” or “explore a niche genre like Witch House.” Users can then refine the track list before listening.
The test follows Spotify’s global rollout of a personalized AI DJ feature offering commentary in a virtual voice. CEO Daniel Ek previously discussed using AI for podcast summarization and ad creation tasks.
So leveraging the technology to tap into user imagination and tailor playlists makes sense, given Spotify’s major personalization and AI investments.
The Future of AI-Powered Music Discovery?
The company isn’t revealing details on the AI playlist capability or launch plans. But with user prompting riding high on generative AI interest, it could substantially expand Spotify’s arsenal for music recommendation beyond data-driven algorithms.
The experiment shows Spotify exploring inventive AI integration to enhance the listening experience. If tests prove positive, text-to-playlist could become the next big AI-powered feature for music discovery and creativity.
