Scott is the founder of Influencer Capital and CELEB. He is a thought leader on the creator economy and celebrity business space. Influencer Capital is an organization that structures equity deals between startups and creators/celebrities.
Guest Author: Scott Van den Berg
23-year-old influencer Caryn Majorie made $71,610 within one week by creating an AI version that functions as your virtual girlfriend.
Caryn Marjorie is an influencer with nearly 2 million followers. Although she spends about five hours a day in a Telegram group she created that super fans pay to join, she can never talk to all her fans. That simply takes too much time.
That’s why she partnered with deep fake startup Forever Voices to create an AI clone of herself. She had to upload 2,000 hours of her content, voice, and personality to become the first creator to be turned into an AI. The AI chatbot is leveraging GPT-4 API technology developed by OpenAI that replicates her voice, mannerisms, and personality.
Now millions of people will be able to talk to her at the same time. For $1 a minute, fans can chat with CarynAI in an immersive AI experience that feels like speaking to Marjorie herself.
Within the first week, CarynAI generated $71,610 in revenue. Given the product’s growth rate, once she’s able to onboard all the fans who’ve expressed interest, she estaminets she’s on track to earn about $5 million a month.
“The reason why I created CarynAI was because I wanted to cure loneliness from my fan base,” she said. “These fans of mine, they have a really, really strong connection with me. Because of that they actually end up messaging me every single day.
I started to realize about a year ago it’s just not humanly possible for me to reach out to all of these messages, there’s just too many and I actually feel kind of bad that I can’t give that individual, one-on-one sort of relationship to every single person. I wish I could but I just simply can’t.”
AI can increase the ability of a single person to reach an audience of thousands in a way that, for users, may feel distinctly personal. The impact could be enormous for someone forming something resembling a personal relationship with thousands or millions of online followers. It could also show how thin and tenuous these simulations of human connection could become.
It also offers influencers an opportunity to deepen ties with their fans. Unlike traditional celebrities, online fans often develop deep bonds with the influencers they follow and expect a level of responsiveness that becomes difficult to maintain as an influencer’s audience grows.
