Not Just for Tech-Savvy Millennials
Replika, the AI companion app, is breaking stereotypes about its user base. CEO Eugenia Kuyda revealed that the app’s primary audience is “mostly 35-plus,” countering the assumption that it caters mainly to young, single men.
The platform offers AI avatars for friendship, therapy, or romantic partnerships, accessible through text, voice, video, or virtual reality.
More Than Just Digital Flirting
Despite its controversial erotic roleplay feature, Kuyda emphasizes that Replika’s core purpose is AI friendship and companionship.
Some users have developed deep, lasting relationships their AI companions. The app aims to provide a “stepping stone” for individuals navigating difficult times or seeking to expand their social horizons.
Balancing Act
Concerns have been raised about the potential for users to develop unrealistic expectations in human relationships based on their AI interactions.
However, Kuyda argues that the mature user base understands the differences between AI and human relationships.
She likens the AI companion to other transactional relationships, such as therapy, which typically don’t interfere personal relationships outside that context.
- Replika’s AI companions appeal to users over 35
- App offers diverse interaction modes, including controversial features.
- CEO emphasizes platform’s role in fostering companionship and personal development
