- Perplexity secured massive funding
- The AI search company reached unicorn status
- Tech giants scramble to compete against the rising star
Search Giant Makes Big Moves
The AI-powered search engine Perplexity closed a $500 million funding round, reaching a remarkable $9 billion valuation.
Institutional Venture Partners led the investment round, which concluded in December, according to Bloomberg sources.
Battle for Search Supremacy
The search landscape grows more competitive. OpenAI launched ChatGPT Search to challenge Perplexity’s position. Google plans a chatbot-like “AI mode” integration into its search platform, signaling an industry-wide shift toward AI-enhanced search capabilities.
Strategic Growth Through Acquisition
Despite facing a class action lawsuit over copyright concerns, Perplexity demonstrates ambitious expansion plans. The company marked its first acquisition by purchasing Carbon, enhancing its capabilities through the startup’s expertise in connecting AI systems to external data sources.
