- OpenAI launches SearchGPT, challenging Google’s search dominance.
- The AI-powered tool provides timely answers from web sources.
- OpenAI addresses concerns about attribution and publisher impact.
OpenAI has launched SearchGPT, a new search feature designed to provide timely answers to user queries.
This move positions the AI powerhouse to compete directly against established search engines like Google and Bing, along with AI-powered upstarts such as Perplexity.
A smarter way to search?
SearchGPT leverages OpenAI’s advanced language models to deliver a conversational search experience.
Users can type queries and receive information, photos, and source links, then follow up or explore related topics.
The system even considers user location for relevant results like nearby restaurants or weather forecasts.
Treading carefully in troubled waters
OpenAI is emphasizing responsible deployment amid concerns about AI search tools’ accuracy and impact on publishers.
The company promises clear attribution, publisher collaboration, and content management options.
However, the launch comes at a time when AI-powered search faces scrutiny for plagiarism and traffic cannibalization issues.
