- OpenAI discussed Sora, its AI-powered video generator.
- No formal agreements were made due to AI concerns.
- Filmmaker Tyler Perry halted studio expansion plans, fearing Sora’s impact on creative industries.
Sam Altman, CEO of OpenAI, and Brad Lightcap, the company’s chief operating officer, recently held meetings with Hollywood executives from Paramount, Universal, and Warner Bros.
Discovery to discuss Sora, their latest AI-powered video generator. The tool, which is not yet available to the public, has the potential to create realistic videos based on user prompts, lasting up to a minute long and featuring complex scenes with multiple characters and accurate details.
Studios’ receptiveness and concerns
During the meetings, OpenAI sought assistance from studio executives in rolling out Sora. Some studios were open to using the tool in production, recognizing its potential to save time and money.
However, no formal agreements were made. The discussions come in the wake of last year’s actors’ and writers’ strikes, which were partly driven by concerns over job losses due to AI advancements.
Tyler Perry’s apprehension
Filmmaker Tyler Perry has expressed his fears about the impact of AI on creative industries, going so far as to halt the planned expansion of one of his production studios because of Sora’s introduction.
Sora released the first third-party videos produced by the tool on Monday, showcasing its capabilities through flying pigs and an underwater fashion show.
As other tech giants like Google and Meta develop their own text-to-video tools, the conversation surrounding AI’s role in the entertainment industry is likely to continue.
