- Microsoft partners StopNCII to remove deepfake porn from Bing
- The tool creates digital fingerprints of explicit images
- Google faces criticism for not adopting similar measures
Search giant takes on revenge porn
Microsoft has partnered StopNCII to help victims remove synthetic nude images from Bing search results.
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The collaboration allows individuals to create digital fingerprints of explicit content, which Microsoft then uses to prevent these images from appearing in search results.
A growing problem in the AI era
The rise of generative AI has exacerbated the issue of non-consensual intimate imagery (NCII) online.
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Microsoft’s pilot program has already taken action on 268,000 explicit images in Bing search results, highlighting the scale of the problem.
Tech giants unite, but Google lags behind
Microsoft joins a roster of major platforms, including Facebook, Instagram, TikTok, and Pornhub, in using StopNCII’s technology.
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However, Google, the world’s most popular search engine, has faced criticism for not adopting similar measures, despite receiving numerous reports of unwanted sexual content.