- Meta integrates AI into metaverse gaming strategy.
- Reality Labs seeks breakthrough amid losses.
- Zuckerberg bets billions on AI, but profitability remains distant.
Code meets creativity
Meta is gearing up to infuse its metaverse strategy with a hefty dose of generative AI, particularly in VR, AR, and mixed reality games.
The tech giant is on the hunt for talent to research and prototype new consumer experiences, including games that change with each playthrough.
This move aims to breathe new life into Meta’s Horizon platform and potentially expand to non-Meta platforms.
Reality Labs’ quest for the next big thing
Despite selling millions of Quest headsets, Meta’s Reality Labs division has yet to find its killer app.
The company is now pivoting its strategy, allowing third-party manufacturers to license Quest software features and ramping up investments in metaverse game projects.
This shift comes amid billions in operating losses and struggles to attract users to its Horizon mixed reality platform.
Building worlds with words
Meta’s interest in AI-powered metaverse experiences isn’t new. In 2022, the company showcased Builder Bot, allowing users to create virtual worlds through voice commands.
Now, Meta is betting big on generative AI, forming a new team focused on AI products and planning to invest billions in the technology.
However, CEO Mark Zuckerberg cautions that profitability from these AI ventures may take years to materialize.
