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Meta Ditches Celebrity AI for DIY Chatbot Studio

Nicole Kristine Jovero
Last updated: August 9, 2024 2:51 am
Nicole Kristine Jovero
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1 Min Read
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  • Meta abandons celebrity AI chatbots.
  • New DIY AI platform launches.
  • Investors applaud continued AI investment.

Contents
Star-studded chatbots get the bootBig Tech’s AI growing pains

Star-studded chatbots get the boot

Meta has pulled the plug on its celebrity AI assistants, including digital versions of Kendall Jenner and Snoop Dogg, less than a year after their splashy debut.

The company reportedly paid top creators up to $5 million for their likenesses, but the experiment seems to have fizzled out quickly.

Instead, Meta is pivoting to AI Studio, a platform allowing users to create their own AI chatbots.

CEO Mark Zuckerberg emphasized this shift during Wednesday’s earnings call, positioning it as a key component of Meta’s AI strategy.

Big Tech’s AI growing pains

The abrupt about-face highlights the challenges tech giants face in developing successful AI products.

Despite massive investments, many AI offerings have failed to capture widespread user interest. However, Meta’s stock rose 7% after hours, suggesting investors remain optimistic about the company’s AI ambitions.

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