- Kids spent 60% more time on TikTok than YouTube in 2023, hitting 112 daily minutes.
- Nearly 20% globally accessed AI tools like ChatGPT amid 27% growth in streaming.
- Parents need guidance managing exposures as short video and emerging tech advance.
Children’s Digital Habits Worldwide
A comprehensive study examining children’s digital habits worldwide reported kids spent 60% more time on TikTok than on YouTube in 2023.
Daily TikTok usage reached 112 minutes globally, topping YouTube’s 70 minutes among the under-18 demographic.
Parental challenges
The findings from parental control app maker Qustodio also revealed nearly 20% of children accessed OpenAI tools like ChatGPT last year as young people embraced AI.
Australia saw the greatest adoption at 24%.
Overall, kids increased streaming by 27% year-over-year despite subscriber declines at giants like Netflix.
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Emerging technologies
Separately, longtime leaders Roblox and WhatsApp still dominate gaming and messaging.
Qustodio concluded parents need better guidance around managing exposures amid constantly evolving technology.
But for now, short video remains ascendant, with TikTok cementing itself as this generation’s platform of choice.
