- AI went mainstream in 2023, and will be ubiquitous in 2024.
- Rapid growth brings quality issues and legal battles.
- OpenAI must fend off rivals amid roiling waters.
Extensive rise of AI in 2024
If 2023 was the year AI went mainstream with ChatGPT, 2024 may be when generative models become ubiquitous — and potentially problematic.
As Big Tech rushes more advanced systems into our devices and daily lives, experts foresee widening applications, legal woes for creators, and even trouble maintaining quality.
The coming turbulence could threaten OpenAI’s dominance amid rivals nipping at its heels. “This will be the year we see widespread adoption of AI tools,” Tromero co-founder Charles Higgins told BI.
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Competitors closing the gap
With Google unveiling its ChatGPT competitor Gemini in more products, interacting with artificial intelligence will likely turn routine in 2024.
But the rapid pace comes with turmoil. ChatGPT users have reported performance deteriorations and refusals, signaling the technology remains poorly understood.
Combined with leadership drama, openings may emerge for alternatives from Google, Meta, and others to seize market share from the hitherto unrivaled OpenAI.
With twin pressures mounting, Higgins said next year could see cracks form in OpenAI’s armor.
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Can OpenAI sustain it?
Engineers aren’t the only ones with an eye on AI creators. Copyright lawsuits targeting systems trained on licensed data could have billion-dollar implications for the industry pending 2024 rulings.
And demand grows for regulation as generative content spreads misinformation and AI affects jobs. However, governance may fail to keep pace with rapid advancements.
“The law always lags behind technology,” said professor Andres Guadamuz. “We need regulation to step in.”
While 2023 introduced an AI-powered future, experts expect the coming year will force technologists to confront equally profound legal and ethical uncertainties their inventions have unlocked.
