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Ex-Grab Exec Fights Deforestation with New AI-Powered Startup

Sana Rizwan
Last updated: February 12, 2024 1:43 pm
Sana Rizwan
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1 Min Read
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  • Former Grab exec Reuben Lai tackles Southeast Asia’s rapid deforestation.
  • Arkadiah aims to restore regional forests lost yearly by using AI to identify degraded lands for reforestation.
  • Blending profit and purpose, Arkadiah capitalizes on the booming demand for quantifiable nature-based solutions.

Contents
Arkadiah’s nature tech missionBlend of profit and purpose

Arkadiah’s nature tech mission

Former Grab and Singtel digibank leader Reuben Lai is tackling Southeast Asia’s rapid deforestation with his new nature tech venture Arkadiah.

The Singapore-based startup uses AI to identify degraded lands for reforestation and agroforestry projects.

As CEO, Lai aims to generate top-tier biodiversity credits and carbon removal to restore regional forests lost at an estimated 1.2% yearly rate – among the world’s highest.

Arkadiah’s data-driven model also tracks the impact of its efforts as the broader sector eyes a $20-30 billion opportunity.

Blend of profit and purpose

Lai departed ride-hailing giant Grab in late 2022 after nearly 7 years of managing fintech strategy and initiatives.

He brings valuable insights into high-growth spaces and harnessing technology for sustainability.

With Arkadiah, Lai hopes to blend profit and purpose, capitalizing on the booming demand for quantifiable nature-based solutions.

The startup could seed critical early progress if its AI-powered reforestation model scales.

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