Tom is a Keynote Speaker at "All we have is now" and a cofounder of Interesting Speakers. Previously he was at Publicis Groupe where he headed Innovation.
Tom has over 700k followers on Linkedin and is a #1 Voice in Marketing on the platform.
Guest Author: Tom Goodwin
AI is not the answer.
Take this quote from the piece below.
—- “Some had already become reliant on Copilot if they were late to a meeting, to get a summary of what had been said. Those in different countries and time zones now have the option to skip meetings and just read summaries.
“It has allowed people to say, ‘You know what, there is already 10 other people on the call. I’m going to skip this one. I’m going to catch up in the morning by reading the digest and skipping to the parts of the meeting I really needed to hear,’” said Art Hu, the global chief information officer at
Lenovo.
—-
This sounds like a company that needs to think more about meetings, and ensure the right people are on them and know what they are there to do.
AI is amazing, but it’s better in conjunction with other things, like thinking about how best to work.
Another quote.
—-
At one ad agency, a Copilot-generated summary of a meeting once said that “Bob” spoke about “product strategy.”
The problem was that no one named Bob was on the call and no one spoke about product strategy, an executive at the company said.
—
This is not a small detail, it means the potential for massive miscommunication, spread far and wide across the company.
We’re so keen to use AI to do things faster, easier, cheaper, we forgot that maybe it’s worth using to do things BETTER. and that required a lot more thought than simply adding it as a feature to everything
That means changing how we work
That means time.
That means culture.
That means thought and a proper strategy.
But the best comment of all is in the comments.
“These tools will be beloved by people who really can’t read, write, or think that well to start with”
