- AI bots pose threat to SE Asia’s influencer live-streaming boom.
- However, scaling hurdles like infrastructure, costs, and consumer trust persist.
- Retailers must adjust before AI personalities go mainstream.
The Unseen Impact of AI Bots
As AI chatbots gain traction in China, analysts expect automated live-streaming personalities to enter Southeast Asia’s retail scene over the next year.
However, building the infrastructure and gaining consumer trust may prove challenging.
China recently approved five companies to launch AI chatbots capable of live-streaming product content 24/7 for just $1,000 in upfront investment.
AI Automating People’s Life
With one-third of Southeast Asian online sellers now live-streaming via platforms like Lazada and TikTok, AI presenters pose a potential threat.
However, analysts say surprise costs, required tech investments, regulatory uncertainty, and building consumer trust could slow mainstream adoption.
Retailers must adjust workflows and train staff before AI live-streamers scale up.
Exploring the Potential Challenges and Triumphs
He expects AI livestreaming to gain prominence in Southeast Asia over the next 6-12 months but warns of hurdles as Indonesia banned direct social commerce transactions.
As the tech infrastructure develops to support automated live-streaming personalities, southeast Asian consumers may soon shop from AI hosts modelled after real-life influencers – but likely not as quickly as their fictional predecessor, Max Headroom, turned pitchman back in 1987.Powered by beehiiv
AI Bots Pose Emerging Threat to Southeast Asia’s Influencer-Driven Live-Streaming Boom, But Scaling Hurdles Persist
