- Amazon rolls out Rufus AI shopping assistant internationally
- Tool helps customers navigate product choices through natural conversation
- Company strengthens AI presence through strategic market expansion
Smart Shopping Gets Bigger
Amazon expands its AI shopping assistant Rufus beyond U.S. borders, launching in major European markets and Canada.
The move signals Amazon’s push to compete in the AI space through practical retail applications.
Your Personal Shopping Buddy
Rufus taps into Amazon’s vast product data, reviews, and catalogs to answer natural shopping queries.
Users can request gift ideas, compare products, or seek specific recommendations through conversational interactions.
Growth Mode
Following successful U.S. launch and beta testing in India and UK, Rufus now serves shoppers in France, Germany, Italy, Spain, and Canada.
Amazon backs this expansion through $230 million investment in generative AI startups.
