AI influencer Aitana López is revolutionizing collaboration
A Spanish talent shop is banking on AI to fix influencer headaches, creating a fictional model earning up to $11,000 monthly sans the human baggage.
Barcelona’s The Clueless unveiled sultry bot Aitana López after tiring of real-life collaborators’ manias and sky-high pay demands. Her 124,000 Instagram fans seemingly don’t mind the programmed persona.
Agency founder Rubeñ Cruz said rendered models sidestepped flakiness that previously torpedoed campaigns when flesh-and-blood ambassadors proved stubborn.
The pivot promises more reliable business sans drama.
Synthetic stardom: Aitana López and the AI ambassador trend
It mirrors a rising contingent of fictional digital beings finding fame via carefully constructed online presences. Adult platform Fanvue claims its eventual prevalence is as certain as human creators today.
However, deception risks could stoke backlash if not disclosed. While free of biological needs, synthetic stars still require constant creative inputs to churn content and engage audiences.
So, while swapping inconvenient personalities for more predictable AI systems has obvious appeal, keeping followers interested in fictional facilitators has its challenges.
Synthetic Influencers and Ethical Considerations
Ethical questions around appropriate attribution also linger.
Still, as online identities fuse further with technology, The Clueless’s bold experiment seems to be another reminder that public perception of “realness” is malleable.
How audiences ultimately respond to these uncanny Valley denizens remains an open question.
