- Singapore Web3 ad platform Linkko raised funding for blockchain-powered “ultra-precise” ad targeting.
- It rewards transparent profile-based advertising with user token incentives.
- The investment validates Linkko’s vision for fair and democratized digital marketing.
This week, Singapore-based Web3 advertising firm Linkko secured a strategic investment round led by W3M Ventures to bolster its “ultra-precise” blockchain-powered ad targeting capabilities. Amounts remain undisclosed.
Blockchain-powered precision
Founded just last year, Linkko leverages on-chain analytics around factors like transactions, owned assets, and net worth to generate detailed behavioral profiles of users, guaranteeing relevance for advertisers.
Targeted viewers also earn token rewards for watching specific ads.
Democratizing advertising with transparency
The company believes this transparency-based approach serves both Web3 and Web2 marketers looking to tap crypto-savvy customers or run privacy-first campaigns rewarded through cryptocurrency incentives.
Linkko will harness the new capital to expand functionality, forge partnerships, and grow its user base. backers see strong potential for democratized, consent-based advertising built on blockchain analysis.
“This investment validates the promise of Linkko while accelerating our vision of a fair and rewarding advertising platform benefitting users and advertisers alike,” said CEO Maxime Berger.
