Scott is the founder of Influencer Capital and CELEB. He is a thought leader on the creator economy and celebrity business space. Influencer Capital is an organization that structures equity deals between startups and creators/celebrities.
Guest Author: Scott Van den Berg
Numerator collected data on the fastest-growing brands of 2023. And guess what? Two celebrity-founded brands made it to the #1 and #2 spot.
Congrats to the teams of Feastables by Jimmy Donaldson and PRIME by Logan Paul and KSI for this amazing achievement and for creating the blueprint for many other celebrities.
Other companies on the list like OLIPOP PBC and CELSIUS Holdings, Inc. are also using influencers and celebrities at the core of their marketing strategy.
Studies like these prove to me even more that the next generation of iconic consumer brands are going to be influencer-driven.
Interested in investing in the next Feastables and Prime? You can do so now via the CELEB syndicate. We allow accredited investors to invest in celebrity-founded brands with amounts as low as $2,500 per startup. You can sign up via our website www.celebsyndicate.com. There is no upfront fee. You decide per startup whether you want to participate and how much you would like to invest.
