- Meals in Minutes raised funds to expand its meal kits.
- The startup offers 15-minute halal cooking kits.
- It plans to launch in the UK amid rising demand.
Malaysia-based food tech startup Meals in Minutes closed a $1.5 million seed funding round this week to expand its ready-to-cook meal offerings targeting time-strapped home chefs. The round was led by 500 Global and supplemented by an unnamed private investor.
15-minute halal-certified kits
Founded in 2020, Meals in Minutes aims to simplify home cooking through halal-certified frozen meal kits requiring just 15 minutes of prep time.
The company plans new product varieties along with marketing improvements to reach more customers in existing markets like Malaysia and Singapore.
Global expansion: answering culinary demands
The fresh capital will also facilitate Meals in Minutes’ launch in the UK, its first European expansion following rising demand for convenient cooking solutions abroad. “We provide an answer for busy individuals struggling with meal planning and preparation,” said co-founder Brandon Lim.
While the wider Southeast Asian food delivery outlook remains mixed, investors see strong potential in meal kit models like Meals in Minutes that skirt delivery reliance.
Malaysia’s meal kit industry expects an 11.5% CAGR through 2028 as consumers gravitate toward culinary convenience. Meals in Minutes is now eyes going global thanks to its timely seed backing.
“This funding accelerates our mission to make home cooking effortless,” Lim added.
