Malaysian Startup Pivots to Tap Coming ‘Silver Tsunami’

• Malaysian ex-childcare marketplace Kiddocare pivots into elderly care amid “silver tsunami”.
• Posted nearly $2M profit last year, now targets services like e-commerce for over-50s.
• IPO is possible eventually if the multi-gen care platform gains traction as life expectancy grows.

An opportunity for kiddocare

Sensing a huge business opportunity in caring for Malaysia’s rapidly aging population, former childcare marketplace Kiddocare plans to pivot into a super app for the “silver economy.”

Founded in 2019, Kiddocare first matched families with babysitters before realizing many users were part of the sandwich generation caring for children and elderly parents.

Nearly $2M sales last year

Now, the startup aims to become Malaysia’s answer to U.S. senior care giant Care.com as it readies new services for over-50s like targeted e-commerce and life coaching.

Kiddocare finally turned a profit last year on nearly $2 million in sales. Founder Nadira Yusoff calls the expansion a “cradle to grave” strategy that boosts customer loyalty.

But the firm admits its current childcare clientele skews wealthier urbanites. Attracting lower-income elderly users may prove challenging.

Kiddocare reshapes markets

Still, with Malaysia’s 65+ population set to triple by 2050, Kiddocare is making an early land grab for the coming “silver tsunami.”

An IPO could happen eventually, but first, it must demonstrate that its care platform resonates across generations as longevity reshapes markets.