- Tokyo’s AnyMind Group expands into Saudi Arabia, launching influencer and mobile ad platforms.
- Led by India/MENA head Rubeena Singh, AnyTag and POKKT enable digital commerce transformation.
- More software offerings will extend to Saudi enterprises and creators.
AnyMind Group in Saudi Expansion
Tokyo-headquartered AnyMind Group has announced its expansion into Saudi Arabia, opening an office in Riyadh to introduce its influencer marketing and mobile advertising platforms.
Led by India/MENA country manager Rubeena Singh, AnyMind will launch AnyTag for influencer campaign management and POKKT for rewarded mobile video ads.
More commerce software offerings will follow.
Extension of Platforms
Founded in 2016 in Singapore, AnyMind provides end-to-end solutions for e-commerce, marketing, and monetization across Asia and the Middle East.
The Saudi Arabia entry marks AnyMind’s 15th global market and 2nd foray into the Middle East after opening Dubai operations in 2020.
“Following this initial phase, the group plans to extend its suite of platforms to cater to enterprises, publishers, and creators in Saudi Arabia,” said an executive.
Steep trajectory
AnyMind made headlines earlier this year when it went public on the Tokyo Stock Exchange Growth market.
Expanding into a fast-growing market like Saudi Arabia will aid its continued growth trajectory.
With its breadth of commerce enablement analytics tools, and scalable cloud software, AnyMind aims to help Saudi businesses capitalize on digital transformation tailwinds.Powered by beehiiv
