Singapore-based e-commerce enabler AnyMind Group has announced its entry into South Korea with an office in Seoul.
The company, which now operates in 14 markets around the world, will set up a team in Korea to speed up the development of its local network, which includes publishers, creators, e-commerce platforms, and logistics services.
As part of its launch, AnyMind will start offering its full suite of services: digital marketing platform AnyDigital, international shipping platform AnyLogi, social commerce arm AnyChat, and e-commerce management tool AnyX.
Through its several platforms, AnyMind’s local networks around the Asia Pacific are accessible to Korean enterprises thanks to these services.
AnyMind’s expansion strategy
AnyMind has collaborated with businesses such as Traveloka, TikTok, and Grab. It has also worked with Shein in the Philippines to promote the fashion retailer’s app through the influencer marketing platform AnyTag.
The company had also recently acquired Indonesian e-commerce enabler Digital Distribusi Indonesia. The transaction came after AnyMind’s other purchases in Japan, India, Thailand, and Hong Kong.
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AnyMind’s services
AnyMind’s services give Korean businesses access to AnyMind’s local networks across Asia Pacific through its various platforms. The company’s flagship platform, AnyX, forms a central hub for businesses and is already connected to e-commerce marketplaces and platforms.
For shop analytics and operations, it uses platforms like Google Ads, Facebook Ads, TikTok Ads, Shopee, Lazada, Rakuten, and more; for international shipping and conversational commerce, it uses its own proprietary systems.
With a single interface, users can effortlessly oversee and evaluate various e-commerce platforms and activities, resulting in increased efficiency and scalability for digital commerce. This also makes it simpler for South Korean enterprises to expand internationally.
AnyMind’s acquisition strategy
AnyMind has been expanding rapidly through acquisitions. The company had recently acquired Indonesian e-commerce enabler Digital Distribusi Indonesia.
The transaction came after AnyMind’s other purchases in Japan, India, Thailand, and Hong Kong.
AnyMind’s CEO statement
AnyMind’s CEO and co-founder, Kosuke Sogo, stated that in order to accelerate its expansion in South Korea, the firm would keep collaborating with regional companies.
He added that the company is committed to providing Korean businesses with the best possible services and support to help them grow and expand their reach.
