Agate: Combining Game Development and Content Creation
Gaming companies often offer development services or create original content, but Agate’s unique revenue model encompasses both aspects.
Singapore, October 27, 2023 – At the recent Gamecom Asia 2023 event in Singapore, Agate’s Chief Strategy Officer, Cipto Adiguno, shed light on the profound transformations within the Indonesian gaming industry.
Agate’s CSO, discussed two significant changes in the indonesian gaming industry. The rise of mobile gaming and the convenience of e-wallet half boosted Agate’s sale and transformed gaming into a social activity, fostering a gaming community.
The Changing Landscape of the Indonesian Gaming Industry.
At Gamescom Asia 2023 in Singapore, Agate’s Chief Strategy Officer Cipto Adiguno, discussed the significant shifts in the Indonesian gaming industry.
These changes led Agate to alter its strategy. Previously, they crafted games like “Memories: My Story, My Choice” and “Code Atma” for the Indonesian market, but they recognized the diversity within Indonesia required a different approach.
With Indonesia’s vast population, diverse culture, and varying economic backgrounds, they shifted from publishing to concentrating on development.
Agate, founded in 2009 as a student-funded startup in Bandung, uses its original titles to showcase its skills to potential clients and build business partnerships.
Many Indonesian game developers excel in storytelling but struggle with technical aspects like programming, leading them to create narrative-driven games inspired by Indonesian folklore.
Adapting Strategies in a Diverse Market
Adiguno stressed the importance of adapting to Indonesia’s diverse culture and economic backgrounds, prompting Agate to shift from publishing to development in response to evolving gaming trends.
This transition to a global company has been driven by clients’ expectations, demanding technically advanced games from Agate.
In 2024, Agate foresees a pivotal moment for the Indonesian gaming industry, as the country’s potential becomes more apparent. With anticipated government support and increasing international collaborations, the sector is set to thrive.
Seizing Opportunities in the Global Market
Agate, based in Bandung, has transformed into a globally-oriented game development company, prioritizing technical skills and storytelling. As international interest in the Indonesian gaming industry surges, Agate foresees a pivotal moment in 2024 and aims for global competition
To support these ambitions, Agate is currently fundraising for its latest round. They no longer considered themselves solely a major indonesian gaming company but a global contender.
