- Meta taps celebrities for AI voices
- Previous star-powered chatbots flopped
- Company bets on fame again
Celebrities Take Center Stage
Meta is making waves in the tech world by reportedly enlisting A-list celebrities to voice its new AI chatbots.
The star-studded lineup includes John Cena, Awkwafina, Keegan-Michael Key, Kristen Bell, and Dame Judi Dench. This move marks Meta’s latest attempt to blend artificial intelligence technology popular culture.
Third Time’s the Charm?
This isn’t Meta’s first foray into celebrity-powered AI. Last year, the company introduced AI assistants using the likenesses of celebrities like Kendall Jenner and Tom Brady on Messenger.
Despite significant investments, these chatbots were discontinued within a year. Now, Meta is doubling down on the celebrity strategy, this time focusing on voice rather than appearance.
The Method Behind the Madness
Meta’s persistent use of celebrity collaborations raises questions about its strategy. Is it an attempt to make AI less intimidating to the average user? Or does it reflect a deeper connection between Meta’s platforms and the concept of fame? Whatever the reason, Meta seems convinced that star power is key to winning the AI race.
