- Myntra trials 4-hour delivery in Indian cities
- Move responds to quick commerce boom
- Faster delivery times boost purchase rates in fashion e-commerce
Speeding up style
India’s fashion e-commerce giant Myntra is testing the waters of ultra-fast delivery.
The company is piloting a 4-hour delivery service in select cities, dramatically cutting down its usual 2-3 day timeframe.
Quick commerce pressure
This move comes hot on the heels of India’s booming quick commerce sector.
With grocery startups promising deliveries in mere minutes, traditional e-commerce players are feeling the heat to speed up.
Fashion, but faster
Myntra’s express delivery isn’t just about keeping up.
Internal assessments show customers are more likely to hit ‘buy’ when shorter delivery times are on the table. It’s a bold move in the notoriously tricky online fashion market.
