- Headway embraces AI, boosting ad performance by 40%
- The edtech startup uses various AI tools for marketing and product development
- Headway’s CEO sees AI adoption as essential for digital-native companies’ success
From Skeptic to Believer
Headway CEO Anton Pavlovsky initially approached AI cautiously, but a Silicon Valley trip in April 2023 changed his perspective.
Recognizing AI’s potential, Pavlovsky implemented a company-wide AI focus, resulting in significant marketing improvements.
In the first half of 2024, Headway’s AI-driven ads reached 3.3 billion impressions, boosting video ad ROI by 40%.
AI Tools of the Trade
The Ukrainian startup leverages various AI tools to enhance its marketing efforts.
HeyGen and Rask help create localized video content, Midjourney and Leonardo AI generate unique static ads, and D-ID brings famous paintings to life for eye-catching promotions.
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These tools have dramatically reduced production costs and freed up resources for creative experimentation.
Beyond Marketing
Headway’s AI adoption extends to its product offerings. The company is testing an AI assistant in its flagship app, which unexpectedly led to hours-long user engagement.
Pavlovsky believes AI integration is crucial for startups and digital natives to stay competitive in the rapidly evolving tech landscape.
